Marketing as a success factor
How trust-building works for law firms today and where the limits are
Together with the Marketing Club OWL Bielefeld e.V., we had the pleasure of welcoming many familiar, but also new faces to our joint event on 14 August 2023.
from left to right: André Mielitz | Marketing Club OWL, Karen Roberz | HLB Stückmann, Patrizia Ferrara | BRANDI Rechtsanwälte, Liane Allmann | Kitty & Cie., Volker Voelcker | PwC, Markus Gattwinkel | Streitbörger, Hendrik Koch | KPMG
Law firms are in a special position: they sell a service based on trust and are also regularly viewed with critical prejudice. The reason for this is not infrequently the use of cryptic language that is far too complex and therefore meets with incomprehension. In the direction of HR communication, there is often a lack of well-formulated empathy or simply a lack of coolness.
Together with the Marketing Club OWL Bielefeld e.V., we had the pleasure of welcoming many familiar, but also new faces on 14 August 2023.
After the exciting keynote speech by Liane Allmann, Karen Roberz (HLB Stückmann), Patrizia Ferrara (BRANDI Rechtsanwälte), Hendrik Koch (KPMG), Volker Voelcker (PwC) and Markus Gattwinkel (Streitbörger) answered the questions of the experienced strategy consultant in a panel discussion. The topics were the acceptance of social media in the various law firms, budgets and HR strategies.
At the end, André Mielitz aptly summarised that it is always about building a good relationship with the client. And for that, trust and emotions are needed.
