Stückmann Podcast Episode 15: Print, social media and authenticity: how companies communicate successfully today
In the latest episode of our podcast, Tobias Heyer, Managing Director of the advertising agency Hoch5, and Dietmar Engel, Managing Partner of HLB Stückmann, discuss the challenges and opportunities of modern corporate communication. Among other things, the conversation revolves around the importance of authenticity, the right use of print and online media and the art of maintaining your own corporate identity in a constantly changing digital world. Find out why classic values in communication are just as important as modern media strategies and how companies can strike a balance between tradition and innovation.
Important topics:
Challenges and opportunities of social media
The podcast also sheds light on the challenges associated with the use of social media for companies. Many companies invest large sums in influencer marketing, often without achieving the desired results. Tobias Heyer and Dietmar Engel discuss how companies can rethink their social media strategy and make it more authentic in order to be truly successful.
The role of print media in today's world
Despite digitalization, Tobias Heyer still sees great value in print media. He argues that print products such as magazines offer a haptic experience that provides a counterbalance in an increasingly digital world. This medium allows readers to engage with content at their leisure and creates a deeper connection with the reader.
Authenticity in corporate communication
Tobias Heyer emphasizes the importance of appearing authentic as a company and not just chasing trends. Customers quickly sense when a brand is trying to bend itself. Authenticity arises when companies communicate their values honestly and do not present themselves as something they are not.
